Our Team
Gordon Asset Management, LLC is comprised of four key owner-professionals, namely, Joe Gordon, Russell Smith, and Todd Misenheimer, all of whom operate under the utmost strict ethical standards and are passionate about a commitment to life long investment in human capital. Because we are owners, we feel we have the highest likelihood of achieving significant success in meeting our clients’ expectations because we have ‘skin’ in the game.
Our firm is completely independent of any brokerage firm, insurance company, bank or other product vendor and hence, we operate without any conflicts of interest. We are a privately held company based in North Carolina. With our extensive experience, knowledge and commitment to service, we believe we have built a unique firm providing financial and retirement planning strategies with the personal connection necessary to create peace of mind awareness for our clients and their wealth. We believe that with the innovation necessary to manage our clients’ finances, and the trusted relationships we have build over the last 30 years, gives us a unique approach that separates our firm from most.
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Rather than create our own carefully crafted code of ethics, certain partners of the firm through their various trade associations are held to a certain code of ethics individually as a designee or licensee. Read More >